Playing a vital part in advertizing, the right media can transform a regular commercial to a block buster advertisement. Where the appropriate media can convey the correct message to the spectators successfully, there the erroneous one can send all the wrong signals and turn the whole mission go in vein .Consequentially, all the efforts will bite the dust. In the current era of technology and immense competition it is quite hard to survive in the prolonged race of capitalistic without innovation and out of the box reflexes. This is so because, observation of the consumer behavior has revealed that, different is the new common in! Assuming the core idea is doing justice to the product and the overall model, apparently modernism is grabbing attention of the customers these days. Alas! Most of the marketing strategy makers underestimate the significance of choosing the right media or the importance of the knowledge of strategizing. And very often, they stumble on the thought