Playing a
vital part in advertizing, the right media can transform a regular commercial
to a block buster advertisement. Where the appropriate media can convey the
correct message to the spectators successfully, there the erroneous one can
send all the wrong signals and turn the whole mission go in vein
.Consequentially, all the efforts will bite the dust. In the current era of
technology and immense competition it is quite hard to survive in the prolonged
race of capitalistic without innovation and out of the box reflexes. This is so
because, observation of the consumer behavior has revealed that, different is
the new common in! Assuming the core idea is doing justice to the product and
the overall model, apparently modernism is grabbing attention of the customers
these days.
Alas! Most
of the marketing strategy makers underestimate the significance of choosing the
right media or the importance of the knowledge of strategizing. And very often,
they stumble on the thoughts of selecting the right media, the appropriate
drafting time. Thinking hard on when to meet for drafting lead to more
significant queries like targeted audience, type of outreach, type of media and
most importantly the budget .
Here are
some tips to ease this tremendously tough looking job:
·
Instead of random proposals like media mix
compromising print, electronic and OOH you should try and attempt some
strategies that clearly defines the message and justifies your choice about
that specific medium.
· Keep in mind the quadratic basics that lead to
a well sorted media plan. Namely, the fundamentals are assessment, commitment, responsiveness and pro-activity.
Specially, the second and third base needs extra attention as they are the
tougher lot.
· Most importantly, the main objective of media
strategy should revolve in the sphere of thoughts. Just to make sure we are on
the same page, I would like to restate the main aims that are building brand
responsiveness, reaching the targeted audience, practicing brand principles and
ethics, spreading necessary information throughout and last but not the least
bringing the brand ideologies closer to the desired customers symmetrically
.Giving a little more emphasis on better reach and maximum blow is a good idea
when it comes to government promotions or public trades.
That’s all
about media selection. However, media strategy is not only about medium
election. Media purchase, planning, thinking about the cost effectiveness,
analytical insight and cumulative media value is also crucial while planning a
promotion .Moreover, some tips are to not by the book but cannot be ignored as well.
A few such advices are given just to make it more interesting-
Ø Confirming
that the strategy involves current trend and style is mandatory.
Ø There is
no point in reinventing the wheel, thus the available resources must be
utilized absolutely.
Ø Disasters
never come by reported, so it is always wise to keep a contingency plan just in
case.
More or
less if these are covered properly, there is a huge chance that the media
selection for the promotional campaign will turn up successful.
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