What the marketing campaigns say about ad agencies and marketers of Robi, GP, Airtel and Banglalink?
Are the mobile operators of Bangladesh spending too much on their marketing campaigns? Frequent campaigns by the mobile operators are in many cases not inter-related and in some cases lack creativity. Some TV commercials in fact have nothing to do with a service of a company; it seems ads are created and shown just to be in the mind of existing users. Are the mobile operators and their advertising agencies spending it right? Or they are just spending it for the sake of carrying out marketing campaigns? A business school instructor of North South University, who worked for a leading advertising agency in the past, Galib Mohiuddin, had this on his Facebook wall last week: The telco campaigns in Bangladesh only tell me that they now have too much marketing budget to allow such creative to pass. I guess an FMCG would be much more cautious in spending every penny even with rocketing revenues. Telcos in Bangladesh used to do the same a couple of years back when they had less market...