Blogging is like a digital journal where people can express their
thoughts and emotions. Many companies make the mistake of
underestimating the power of a company blog. The case is indifferent for
corporate houses in Bangladesh.
Here are 5 reasons why every company should have their own blog:
Motivating Your Employees
An employee is much more valuable to a company than the company gives him credit for. If the employees are happy and motivated, the company is bound to run smoothly. As a manager, you can always make a special mention of the hardest working employees in your company blog. Not just other employees, but also the families of those mentioned employees will be able to see this achievement on the blog. This will be a huge motivation for the employees. The one whose name is there will be really happy and others will try extra hard to get their own names there.
Marketing Tool
Blogging can be used as a cheap but powerful marketing tool. There are a lot of internet users out there. Once they read your company blog, they will know about your company even before it is established properly. Of course if you have a larger budget you can use other methods to reach people. But using a blog is always a convenient and easy way to connect to the general mass.
Internal Communication
A company blog can be used as a medium of internal communication. When a company has a lot of branches all over the world, the employees of one branch can know what the employees of other branches are feeling or going through or what they have achieved. But as a blog is a public thing, it is strongly advised not to pass on confidential information using this method.
Staff Education
Educative articles, pictures and videos can be uploaded and embedded in the company blogs where the employees from all the branches will be able to watch them. It is the easiest and most convenient way to train the employees.
Weapon for Research and Development
Company blogs can be used for surveys and report submission as well. This way, the management and all the staff in the company will know what is going on and what does everybody feel about something. This is the cheapest way a company can do surveys and research.
These are the five primary reasons why a company should have a blog. There are other reasons as well. One thing is true; a company will never lose anything by having a blog. In fact, it will open up a window to gain many things. Not many Bangladesh based corporate houses and group of companies have blogs. It is high time that they should open one.
...For more tips on doing business and to know details about corporate sector of Bangladesh, do visit Corporate Bangladesh site. The site contains information on all industries, tips on corporate culture, lists of thrust sectors and details of top companies in Bangladesh....
Here are 5 reasons why every company should have their own blog:
Motivating Your Employees
An employee is much more valuable to a company than the company gives him credit for. If the employees are happy and motivated, the company is bound to run smoothly. As a manager, you can always make a special mention of the hardest working employees in your company blog. Not just other employees, but also the families of those mentioned employees will be able to see this achievement on the blog. This will be a huge motivation for the employees. The one whose name is there will be really happy and others will try extra hard to get their own names there.
Marketing Tool
Blogging can be used as a cheap but powerful marketing tool. There are a lot of internet users out there. Once they read your company blog, they will know about your company even before it is established properly. Of course if you have a larger budget you can use other methods to reach people. But using a blog is always a convenient and easy way to connect to the general mass.
Internal Communication
A company blog can be used as a medium of internal communication. When a company has a lot of branches all over the world, the employees of one branch can know what the employees of other branches are feeling or going through or what they have achieved. But as a blog is a public thing, it is strongly advised not to pass on confidential information using this method.
Staff Education
Educative articles, pictures and videos can be uploaded and embedded in the company blogs where the employees from all the branches will be able to watch them. It is the easiest and most convenient way to train the employees.
Weapon for Research and Development
Company blogs can be used for surveys and report submission as well. This way, the management and all the staff in the company will know what is going on and what does everybody feel about something. This is the cheapest way a company can do surveys and research.
These are the five primary reasons why a company should have a blog. There are other reasons as well. One thing is true; a company will never lose anything by having a blog. In fact, it will open up a window to gain many things. Not many Bangladesh based corporate houses and group of companies have blogs. It is high time that they should open one.
...For more tips on doing business and to know details about corporate sector of Bangladesh, do visit Corporate Bangladesh site. The site contains information on all industries, tips on corporate culture, lists of thrust sectors and details of top companies in Bangladesh....
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