The world is progressing at an outstanding pace. Bringing about packets of ideas with every blink of an eye, the business world is churning with rapid motions of newer perspectives. Interestingly, in the past few decades, business sector of Bangladesh has been rising at an impressive rate.
Till the last decade, various Bangladeshi companies followed the age old axiom:”better, faster, cheaper”. But things started to happen rapidly in the past few years. Business innovations that could produce a faster sum of products started to thrive. Companies like Citicell, , Pran, ACI, Beximco etc. left no stones unturned to obtain maximum quantity of products. Also came new ideas. Initiating from new styles to technological breakthrough, search for the ultimate business formula started and continued. Observing the success, the competitors caught up and adapted these method soon enough. Unfortunately, the criteria of core differentiation between them reached a minimum. Gradually the entrepreneurs realized the necessity for a change of scenario.
While this trade model propelled Bangladesh’s economy, business sector in precise, for a handsome amount of time, it is safe to state that the particular trend is about to become history. Following the massive alteration in the course of production plan, a new era of business has begun. It is known as the customer orientation era. While, the concept has been adapted by the developed countries decades ago, the idea of it was not popular in Bangladesh until recently. Nevertheless, better late than never!
Once upon a time, when the foreigners first arranged customer care services for their company branches in Bangladesh, seldom did people realize that it was a factor for the profit maximization for the organizations! Eventually there was a projection of increase in customer loyalty and satisfaction towards the foreign companies with good customer services while the local companies stumbled on their faces. Getting over the past tradition, the organizations of Bangladesh changed the picture of trade.
Giving ambitious priority to the customers, the rampant innovators attempted to provide a perfect customer service. Being so, each and every company is competing based on the customer satisfaction and loyalty. Consequently, the one who has better customer support is winning the game. Evidently, the whole country has become a market and all the people are full time customers. The biggest visible examples are the telecom companies who made it big within a concise time with majority credit to their customer satisfaction strategy. While the new comers like Airtel and Banglalink have achieved a huge popularity through customer inquiry and feedback, big companies like Grameen phone lost some of its followers to these small ones due to the lack of it.
When people wake up listening to sms alert from the mobile companies, it becomes clear that the customer service is the ‘new thing in’. Not only the mobile phones, with high-speed internet and effortless access to information, it has become very easy to reach out to potential customers. Inaugurating a promising future, the new era in business is encouraging customers to have a better purchase experience along with peak profit gain for the traders.
Sooner most Bangladeshi companies along with the top ones adapt to this strategy, better it is for the overall economy.
Till the last decade, various Bangladeshi companies followed the age old axiom:”better, faster, cheaper”. But things started to happen rapidly in the past few years. Business innovations that could produce a faster sum of products started to thrive. Companies like Citicell, , Pran, ACI, Beximco etc. left no stones unturned to obtain maximum quantity of products. Also came new ideas. Initiating from new styles to technological breakthrough, search for the ultimate business formula started and continued. Observing the success, the competitors caught up and adapted these method soon enough. Unfortunately, the criteria of core differentiation between them reached a minimum. Gradually the entrepreneurs realized the necessity for a change of scenario.
While this trade model propelled Bangladesh’s economy, business sector in precise, for a handsome amount of time, it is safe to state that the particular trend is about to become history. Following the massive alteration in the course of production plan, a new era of business has begun. It is known as the customer orientation era. While, the concept has been adapted by the developed countries decades ago, the idea of it was not popular in Bangladesh until recently. Nevertheless, better late than never!
Once upon a time, when the foreigners first arranged customer care services for their company branches in Bangladesh, seldom did people realize that it was a factor for the profit maximization for the organizations! Eventually there was a projection of increase in customer loyalty and satisfaction towards the foreign companies with good customer services while the local companies stumbled on their faces. Getting over the past tradition, the organizations of Bangladesh changed the picture of trade.
Giving ambitious priority to the customers, the rampant innovators attempted to provide a perfect customer service. Being so, each and every company is competing based on the customer satisfaction and loyalty. Consequently, the one who has better customer support is winning the game. Evidently, the whole country has become a market and all the people are full time customers. The biggest visible examples are the telecom companies who made it big within a concise time with majority credit to their customer satisfaction strategy. While the new comers like Airtel and Banglalink have achieved a huge popularity through customer inquiry and feedback, big companies like Grameen phone lost some of its followers to these small ones due to the lack of it.
When people wake up listening to sms alert from the mobile companies, it becomes clear that the customer service is the ‘new thing in’. Not only the mobile phones, with high-speed internet and effortless access to information, it has become very easy to reach out to potential customers. Inaugurating a promising future, the new era in business is encouraging customers to have a better purchase experience along with peak profit gain for the traders.
Sooner most Bangladeshi companies along with the top ones adapt to this strategy, better it is for the overall economy.
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